Cool Cars, High Art: The Rise of Kustom Kulture

John DeWitt

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• Publisher: University Press of Mississippi
• Availability: Usually ships in 24 hours
• Avg. Customer Rating: 4 Stars
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Product Details

Product Description:

Along with the Harley-Davidson motorcycle, hot rods and custom cars are powerful symbols of resistance, rebellion, and the high-octane lifestyle. Since the 1950s, these flashy restyled automobiles have occupied a unique place in American popular mythology.

Cool Cars, High Art: The Rise of Kustom Kulture checks out this particularly male subculture with an up-close look at customized car art and the artists who create it. Through amazing technical mastery, coupled with a uniquely American imagination, these motorheads transform mass-produced products of industry into unique hand-crafted pieces of art called "rods" and "customs."

This first full-length study to focus on the practice of hot rodding and car customizing argues not only that this "kustom kulture" deserves consideration as a source of legitimate art forms but also that the rise of American car customizing reflects the attitudes and ideas of the teen culture that emerged in the 1950s. While tracing the evolution of styles, this book examines specific cars and the progression of car culture through the 1990s.

Cool Cars, High Art: The Rise of Kustom Kulture argues moreover that in this car art the theories of modernism meld with popular culture. In their beauty, in the sophistication of their designs, and in their formal play, these transformed, re-imagined cars parallel the ideas, techniques, and achievement of high-art modernists. And as high art progresses into postmodernism, so too does customized car culture.

Despite the longevity and the magnitude of Kustom Kulture, this far-reaching contribution to American art has largely been ignored by mainstream critics. While postulating the cause of this anomaly, this book questions what is meant by art and how preconceived notions of gender, race, and class often prevent the recognition of creativity in places where imagination is not anticipated.

John F. DeWitt, an associate professor of English and the acting director of the liberal arts program at the University of the Arts in Philadelphia, is the author of several books of poetry. He has been published in The New American Review and New Geography of American Poets.

• Paperback: 205 pages
• Publisher: University Press of Mississippi
• ISBN: 1578064031
• Dimensions: 9.9 x 7.9 x 0.5 inches
• Weight: 1.35 pounds
• View the complete item listing at Amazon.com

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Customer Reviews

Good book with less photos than you might expect

Avg. Customer Rating: 4 Stars

I really like this book, although I would like to see a lot more photos of cars in a book that focuses on the aesthetic qualities of custom cars. The author successfully argues that kustoms are an art form and then proceeds to analyze various styles of custom cars in relationship to various styles of high art. Good stuff! As for the photos, the most refreshing thing about them is that they are not the same dozen famous kustoms that you've already seen in every other book about custom cars.

Kulture Kids

Avg. Customer Rating: 3 Stars

An exhaustive (and exhausting) cross between a fan-rave and a dissertation examining the history and pop-ological intricacies of the brief but very influential rod-and-custom period in America.

Although it is chock full of details and insights into the subject one wonders who exactly it was written for. It often seems much too highbrow and academic for the average kid or gear-head, and I'm sure most academes wouldn't be seen reading anything with so many "purdy pichures". You're left with the impression that it in fact began as a scholarly defense (always check who the publisher is) which, once it appeared to have legs, was tricked out with some chrome and kandy kolors to help find it's way onto American coffee tables.

Still it is well worth having to glean ( for practiced speed readers ) ever more minutia about an era that always spawns endless nostalgia for fans, and eventually, a true sociological and anthropological exegesis for 22 century rustmites.

Street Rodder Hall of Fame Pick

Avg. Customer Rating: 5 Stars

Just want to let everybody know that Jerry Weesner of Streetrodder (June 2002) picked Cool Cars, High Art as a Hall of Fame selection with only three other books on the art of customizing.

Blue Collar Art on Parnassus

Avg. Customer Rating: 5 Stars

This handsome book is an unusual treatment of its subject for sure. There is a bevy of color photographs to satisfy the aficionado--and to make it an ideal gift for any car-crazy friend. But what I find most striking is the author¹s truly unique take on the car as an art object. Obviously comfortable with the demands of current theoretical discourse, he seems purposefully to prove that the obscurantism that bedevils so much academic prose today is merely self-indulgent. He has helped me grasp much more than just the beauty of the customized car. Readers (and especially teachers in a number of disciplines) will appreciate Prof. DeWitt¹s cunning explications of a Williams poem, a Picasso collage, a Futurist sculpture, and a surprising number of movies and TV shows to support his insights into our car culture.