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River Rouge

Joe Cabadas

List Price: $40.00
Our Price: $26.40
You save: $13.60 (34 %)
Used Price: $16.88
Publisher: Motorbooks
Availability: Usually ships in 24 hours
Avg. Customer Rating: 4.5 Stars

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Product Description:

In 1914, Henry Ford ordered the construction of a small plant at the confluence of the River Rouge and Detroit River in what was then the rural community of Dearborn, just outside of Detroit. Eventually, that small pilot plant grew into the gigantic 1,100-acre River Rouge Complex, the most famous auto factory of the twentieth century, renowned as the home of Ford's "vertical integration." In 1999, Ford's great-grandson and Ford Chairman Bill Ford III announced that the company would reinvent the complex as the auto factory of the new century, scheduled for completion in 2004. Like "the Rouge" itself, this illustrated 90-year chronological history of the complex will provide a sprawling view of the evolution of automaking and industrial technologies, as well as the exciting new concepts the company is incorporating into the current redesign. Central to vertical integration was self-sufficiency: raw materials went in one end and finished cars came out the other. In fact, iron ore and coal became completed engine blocks in less than 24 hours! Filled with evocative inside-the-factory shots, this illustrated 90-year history provides sprawling views of manufacturing processes, factory evolution, and the exciting new concepts Ford has incorporated into the redesign. Author Joe Cabadas also explores "vertical integration" as conceived at the Rouge-raw materials essentially entered one door and new automobiles exited the other. In fact, iron ore and coal were transformed into engine blocks in less than 24 hours. In addition to manufacturing processes that also included glassmaking and woodworking, the engaging chronological history explores the Rouge's roles as a crucible of industry unionization (at its peak in 1929, the 1,100-acre factory employed 128,000 workers) and wartime production, and its profound influence on Japanese automakers. Thanks to the Rouge's immensity and diverse operations, archival and current images provide a visual cornucopia for just about any reader.- The River Rouge automotive factory is part of Henry Ford's grand legacy that remains today. It is one of the world's largest automotive manufacturing facilities.- Timed to coincide with the completed Rouge renovation and the complex's ninetieth anniversaryAbout the AuthorJoe Cabadas is an automotive journalist whose work regularly appears in several industry trade publications. He is the co-author of MBI Publishing Company's bestselling The American Auto Factory (ISBN 0-7603-1059-9) and lives in Dearborn, Michigan.

Hardcover: 192 pages
Publisher: Motorbooks
ISBN: 0760317089
Dimensions: 12.3 x 10.6 x 0.9 inches
Weight: 3.5 pounds
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Customer Reviews

Nice book: Avg. Customer Rating: 4 Stars; I ordered this book as a gift for my husband after a trip to Michigan and Ford Museum. He really enjoyed it. Nice pictures.
Fascinating Pictorial History: Avg. Customer Rating: 5 Stars; My father is an employee at this facility so I purchased the book in order to get a sense of the history and environment he works in. After reviewing the book with him (a fascinating experience), it appears very little has changed around many parts of the facility. It also made me realize just how much isn't explained in the book so having an `expert' review the historical pictures is advantageous.

While many won't be able to identify with my personal connection to the factory; anybody interested in automotive or industrial history will find this book a fascinating look into a remarkable industrial colossus that has remained in operation for almost 90 years.

My only gripe with the book is that it does not provide a detailed overview of the facility. I would like to see a map or something that illustrates the functions of each building in the complex.
River Rouge - Ford: Avg. Customer Rating: 5 Stars; I bought this book for my husband, who is an avid Ford fan. He absolutely loves the book. He found it to be very informative and he learned alot about the Rouge plant that he did not know. He has shared it with all of his Mustang club buddies and they have all commented on what a great book it is. It is so full of information and the pictures are incredible!

I would highly recommend this book to anyone with and interest in the Ford Motor Co. and its history.
River Rouge: Ford's Industrial Colossus: Avg. Customer Rating: 5 Stars; Is exactly the book I was looking for. I am a Ford Fan, and to see how the Ford Motor Company began brings new appreciation for the automobiles of yesterday and today. Learned many new facts about Henry Ford and his business sense of development, it is very inspiring.
Alan: Avg. Customer Rating: 5 Stars; This is my first purchase from Amazon and I will definitely use you again. The book was well packed and arrived ahead of your estimate.
The book is all I expected and has been read twice already.
Regards Alan Wilson.

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